Types of Market Research

Types of Market Research

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Market research can be very flexible, based on project needs and budget.  There are several research methods that can be used throughout the product development process.

Qualitative Research Methods (who, what, how, why)
Catalyst focus groups are commonly used for activities like "Voice of the Customer" sessions, which encourage group participation.
 
Observation studies, although less formal, focus on how consumers interact with products.  Watching people interact with products helps us understand their true intentions during a purchase.
Trend research takes the opportunity to investigate new product trends in many industries as well as color, material, behavior, etc.  This can include internet research, retail audits, industry and non-industry related trade shows or other events to name a few.

Quantitative Research Methods (how many)
Mall intercepts and online surveys shift the focus from a group setting to an individual perspective. 




 Market Research