Catalyst

Cosco is a household name for home, office and juvenile products. While working to address consumer feedback regarding ease of assembly on one of Cosco core step stool products, Catalyst inadvertently identified a niche opportunity for Cosco.

The primary issue, the difficult assembly process, was quickly analyzed and transformed into a simple process requiring only one tool and fewer steps. However, during the research and development phase, the Catalyst design team realized that there was a grass roots market for retro style step stools from the 1950's. Apparently, the 1950's stool invoked memories of family dinners, checker games and baking cookies at Grandma's house. Upon recognizing this trend, Catalyst presented Cosco the idea of completely redesigning the step stool to incorporate the look and feel of the 1950's version. Once Cosco agreed, the design process for the new product began. The new step stool is nostalgic in style yet with a modern feel and function.

The new retro style step stool expanded this product's market, complimenting the improved modern design with a fresh look and more sustainable market position for the company and the brand. Both products are available at Target and the Retro Step Stool has seen strong sales since its inception.