Catalyst

Few other design companies in the world can claim the same level of expertise and experience in juvenile product development that Catalyst can.  And, when Dorel needed to supplement their internal R&D resources to develop five new booster car seats, they partnered with us.

There is no other product that carries a more precious cargo, and very few that must meet a more stringent set of ever-changing safety requirements.  Car seat design is not just about creative accessories and attractive styling, but about wrapping those items around intrinsic safety and security.

The Dorel project required extensive market research and study of brand identity.  The scope required distinct product differentiation between three target price points to be occupied by five separate product models in the Cosco, Safety 1st, and Eddie Bauer brand families.  In addition, to adding new marketable design elements to the product family, modular features were designed in that could be used and expanded on future product lines.