Catalyst

Hunter Fan approached Catalyst with the need to leverage their expertise in air movement into new product categories.  It was quickly determined that a line of exhaust fans would be a natural migration path for their technology. 

The entire line was based on three fundamental platforms combining aesthetics, innovative installation features, and efficient manufacturing solutions.  Catalyst considered the needs of both the general contractors who install the fans as well as end users and concentrated on the how the units would be installed.  This led to several customer feedback sessions with general contractors, ranging from concept boards in focus group settings to actual hands-on installations with prototype and pre-production parts. The feedback from focus groups and test installs was used to refine the final design which proved easier to install, than competing units on the market.

At a point where many typicalv design firms would called the project complete, Catalyst continued their support through the entire product development process. From project management to production support, Catalyst collaborated with manufacturing to ensure that the original design scope was intact in the final products.   The launch of the new bath fan line was so successful it convinced Lowe's to replace a long standing competitive brand with the new Hunter Fan product line.