Catalyst

The Hunter Fan Company needed to re-establish their position in the growing air purification market. Hunter's method of filtering and ionizing the air was better than the competition however, the design was very dated.  With a target tradeshow only 3 months away, the design, engineering and prototyping had to be completed in less than 10 weeks.

The new air purifier had to be competitive in both aesthetics and function while reaching a moderate price point to attract home improvement and mass market retailers.  Through market trend investigation, it was determined that the new air purifier should exploit Hunter's effective cleaning technology in an upright design.  Catalyst’s engineers determined that the optimum design would bring air in through the front filter area and exhaust it out the top.  This design would clean the air and improve overall air circulation. The Ionizer used a unique axial fan which worked effectively with the upright layout, allowing a more even use of the filter media.  

Ferocious deadlines and helping customers get their products to market on time is Catalyst’s business. This particular project involved not only getting the product to market quickly, but doing so with innovation and at the target price point. The product was successfully launched in time to meet market demands and at several hundred dollars less than the competition's price point.