Catalyst

Industrial Design is the most important step in the development of most successful products, yet it is often the most difficult to explain in terms of tangible benefit.  Industrial Design concerns itself with how human factors (desirability), technical factors (feasibility), and business factors (viability) interact to define a product.  Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value, and appearance of products and processes.

Traditional ID often results in concepts and ideas that, while attractive to look at, are not feasible to produce or use and must be rethought again and again adding time and cost to the development cycle--often resulting in a product or process that is far from the original design intent.  Catalyst, which has over 100 design and utility patents, takes a more intuitive approach to Industrial Design:

We begin with a period of discovery.  We develop concepts and ideas through collection, analysis, and synthesis of data--where product challenges are identified and resolved, far in advance of project implementation.  Every client, customer, and environmental need is fully analyzed.  Our Industrial Designers sit side-by-side Mechanical Designers, Tooling Engineers, and manufacturing specialists.  This vertical integration of services ensures that the concepts we present will not only benefit the user and manufacturer, but can be efficiently produced and marketed.